top of page
Sustainable Patagonia
Educate Patagonia's user base on sustainability in an interactive and refreshing way. Utilizing their website and app, we implemented a feature where users can explore how their purchases affect our plant, all while on their shopping experience.
Team_
Role_
Duration_
Jiwon Kim-
Interaction Design
Devin Lee Jones -Interaction Design
Micro-Interaction
User Testing
Prototyping
7 Weeks
PATAGONIA'S MISSION TO SAVE THE PLANET
THE FASHION INDUSTRY IS RESPONSIBLE FOR
13 Kilograms
of waste for every person
on planet per year
8-10%
of global
carbon emissions
8,000
synthetic chemicals released into freshwater sources
"HOW MIGHT WE EDUCATE CUSTOMERS TO UNDERSTAND PATAGONIA'S SUSTAINABLE MATERIAL WHILE SHOPPING?"
Information Architecture
Video
Material
LCA
Product
Page
Full Map View/
Update Bag
Categories
Impact
Types of
Pollution
Story
Stories
The user's journey starts on the Patagonia website. They will click on an item that they like. While viewing that product, the user would see a sustainability button on top of the add to cart button and allow them to pick a category that they want to explore about that product.
Phone Interface
Desktop Interface
Transferring the whole shopping experience from "offline to online"
Online shopping platforms are
Mobile + Desktop
Categorize
Card Sorting
We used the card sorting method in order to understand how users organize information and concepts
Using our findings, we were able to effectively make our categories.
User Testing
Micro interaction
.png)
.png)
.png)
.png)
Start the Journey
While You Shop
Explore the category
that interests you
Explore Parts of the Earth That Are Affected With Full Map View
View the Life Cycle of the Material Being Used
Watch Videos On
Selected Category
bottom of page