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ONDA
Onda reimagines the way we meet people by using autonomous vehicles as the 3rd place to gather and meet new friends.
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Digital + Physical UX
Micro Interaction
Digital UI
Concept Building
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Personal Project
14 weeks, 2021
FORESEEING THE FUTURE & TREND
Rise of single dwellers in the city
1/5
A new interpretation of car interiors for different experiences.
Car for passengers, not drivers- Mobility-as-a-Service
Camp Kitchen option allow easy cooking set up while camping
Clean Energy usage increase + Creating the 3rd place out of home
Electric vehicles + autonomous driving has been developing rapidly around the big cities
AR Roof for
entertainment!
MOVING LIFESTYLE
Autonomous vehicles will become your next adventurous place.
Rivian RAN charger network map
LA / SF
NYC
DESIGN KEYWORDS
Solo Living
More and more young people are coming to the city for new opportunities.
Wouldn't it be great
if we can create a space where young people can gather to meet new people and socialize?
Passenger Centered
Autonomous vehicles allow vehicles to be a space that is for entertainment, not just a place where you sit.
Wouldn't it be great
if we can spend time doing something of value inside the car instead of just waiting to get to the destination?
The 3rd Place
As car ownership drops, we can reimagine a vehicle's purpose and space.
Wouldn't it be great
if people could use an autonomous vehicle as a place where they can socialize?
How might we provide a variety of activities with a group of people who has similar interests/hobbies while being on future autonomous vehicles?
DESIGN OBJECTIVES
Captivating
The experience that amazes the users with the new system which has not been existed
Explorative
The experience that makes the users feel like they could explore many different and new activities
Playful
The new experience allows users to do a variety of activities that they enjoy with other people
MEET LARA
Personality
﹡ Known to be outgoing at events
﹡ Likes pushing boundaries when it
comes to activities and relationships
﹡ Has a sophisticated style
﹡ Gets emotional support by getting out
﹡ Sensitive towards being judged
﹡ Always doing something
﹡ A spontaneous personality makes
her want to do things
Pain Points
﹡ Feels stressed out at work
because everything is very planned
﹡ After college, she feels that it’s
hard to find new people
﹡ Feels that going to places doesn’t
facilitate communication with
strangers
Name :
Occupation :
Location :
Relationship :
Lara (29)
Marketing
San Francisco
Single
" Living alone in the city exhausts me - Need a motivation to refresh my lifestyle"
Lifestyle
﹡ Spends big money on hanging out
﹡ Eats out frequently
﹡ Always outside
﹡ Going to new places
﹡ Has many friend groups
Needs
﹡ Have more opportunities to
meet new people
﹡ Find new entertainment places
﹡ Go to places where she can
refresh her mind
﹡ Meet more new people to talk with
Likes
Dislikes
Hanging out
with people
Outdoor
Activities
Dancing
in a crowd
Stressed by hard-work
Watching
TV alone
Loneliness
while resting
ONDA provides the most entertaining autonomous vehicle experience by reimagining them as a place where people can come to gather in busy, urban areas
USER JOURNEY
with ONDA
AT WORK
Lara is getting tired at work and is wondering what she should do with her friends after work.
AFTER WORK
Lara wants to do something new because she is tired of going to places she's already been.
She needs more excitement and she wants to meet new people.
AN INVITATION FOR ADVENTURE
That's when she gets an invitation from her friend to get on a ride with Onda! She accepts this invitation.
SELECT A DRINK
Before the ride, Onda alerts Lara to select a drink for the ride.
She gets back to work until it's time for her to leave.
CATCHING ONDA
Lara's walking toward ONDA to experience fun with a group of people.
CHECKING IN
When ONDA arrives, Lara scans the QR code to enter the vehicle.
MEETING NEW PEOPLE
Inside the vehicle, Lara meets new people with her friend and they talk about their interests, all while enjoying her drink and the view.
40 MINUTES OF ADVENTURE
Lara and her new friends watch the gorgeous sunset view together.
Together they enjoy the glamorous city view.
TIME TO SAY GOODBYE
Lara gets a notification telling her that it is time to go home.
PICK UP LOCATION
Lara confirms her pickup location and leaves the ride.
AFTER THE RIDE
When she gets home she can view photos from her ride and leave a review.
HAPPY LARA
Lara gets backs to the office the next day. She can't stop thinking about her last adventure because of how fun it was.
NEXT ADVENTURE
She books another adventure. What will her next ride be?
ONDA DESIGN PROCESS
Product
Definement
01
﹡Positioning Matrix
Product
Research
02
﹡Competitive
Research
Product
Analysis
03
﹡User Journey Map
﹡Storyboard
﹡Posture Study
Design
04
Design
Validation
05
﹡Moscow Chart
﹡Information Architecture
﹡Flow Organization
﹡Prototyping
﹡User Testing
PRODUCT DEFINEMENT
Positioning Matrix
PLAYFUL
CASUAL
PROJECT
OPPORTUNITY
01
DELIBERATE
INFORMATIVE
PRODUCT RESEARCH
Competitive Analysis
Uber
Customer services -
Ride-sharing, food delivery, and package delivery services.
Bumble
A social app -
Facilitating communication between interested matches.
Open Table
A booking app -
Making online reservations and reviewing restaurants.
Enterprise
Rental service -
Renting vehicles by reserving through the app/online.
Pros
■ many services in an app
such as Uber Eats, Uber
Business, Uber Bike, etc.
■ provide service classes
■ Can split the cost of the fare
with multiple riders.
Cons
■ Lots of lawsuits
■ Bad company image
Pros
■ Creates more serious
relationships than Tinder
■ Easier to initiate a
conversation- you can
simply like or comment on
photos.
Cons
■ Has paid membership
■ Those who has free membership get limited matches each day.
Pros
■ Don't need to call for
reservations
■ View restaurant ratings
■ Earn points towards meals
Cons
■ Not every restaurant can be
reserved through an app
■ It may not work at times
Pros
■ Can select the preferable cars
■ Can choose to pay hourly or
monthly
■ Easy to use
Cons
■ Car selection is limited
02
PRODUCT ANALYSIS
03
User Journey Map
Storyboarding
User Journey Map
Low-Fid Prototype
Posture Study
MUST HAVES
Exploring Activities
Matching Fellows
Options board for selecting activities
People matching
based on location/entertainment
Scheduling Time
Grouping Companion
Schedule when to hop on the ride for entertainment
Go with existing friends
Time
Date
Pick
Up
Drop
Off
Contacts
Social
Media
Text
COULD HAVE
Route Options
Ratings
What
Scenary
For people to see
if their group is trustable
Share Locatioons
AR Showcase of options
In case something happens during the ride
More immersive
experience
WON'T HAVE
Chatting System
Taxi Purpose Vehicle
Focus on sharing moment on the ride
Different purpose than Uber
04
DESIGN
MOSCOW Chart
Flow Centric Organization
Input
Preferred
Drinks
Input
Available
Times
Create
Account
No
Solo
Login
Select
Time/Date
Enjoying
With?
Yes
Sign into
system
Group
Search
Choose From
More Options
Emergency
Leave
Select
Drop Off
Search
Through
Reject
Bad
Select Brand/
Food
Select
Fellow Users
Pick Up
Drop Off
Review
Accept
Good
Select
Drop Off
Confirmed Reservation
Information Architecture
05
DESIGN VALIDATION
User Testing
Through user testing, I was able to see where users may encounter problems. Doing them in the earlier phases allowed me to correct these problems constantly and ensure that I was making intuitive flows.
NEXT STEP
Future Consideration
1. Accessibility for handicapped individuals
2. Collaboration with different brands
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